Selling on Amazon can help grow your business and increase your sales. Bring numerous benefits to your business – from reaching millions of potential customers to utilising Amazon’s logistics and fulfillment network, the possibilities are endless.
- Large & reliable customer base
Amazon has over 300 million active customers, providing businesses with a massive potential market to sell their products. This can bring increase to your sales and revenue by reaching a larger potential customer base. Amazon’s reputation for speedy dispatch and affordable delivery is often what encourages customers to check out their basket and finalise the sale, so why miss out on this opportunity?
- Increased visibility
Thanks to the use of Amazon Marketing and keywords, selling on Amazon can increase your visibility to potential customers. Shoppers who may not know your brand name already, could find your products using their keyword searches and make a purchase from you that they would not have made on another sales platform or physical store. You can target relevant and popular key term in your marketing and increase your likelihood of having products viewed.
- Convenient customer experience
Amazon provides its customers with a seamless shopping experience. With multiple shipping options to choose from, including Prime Delivery and Locker collection, customers can secure their items quickly and conveniently. This, along with easy returns, can increase customer satisfaction and loyalty to not only Amazon, but those brands being purchased on the platform. Positive purchasing experiences could secure you repeat and returning customers.
- Access to Amazon’s distribution network
Amazon offers their sellers a range of fulfillment options on their FBA platform. The most recognised of these is Amazon Prime, allowing customers to receive their orders within 1-2 days of purchasing. Due to Amazon’s size and success, their logistics and fulfillment network is sizeable and can save businesses time and money, while also providing reliable service to consumers.
- Use of Amazon Marketing & Seller Insights
Amazon Marketing refers to a collection of various strategies and tactics used by sellers to promote and sell products on the marketplace. This includes optimising listings, utilising the tools to create A+ Content and Brand Stores, and building campaigns to target keywords and display advertisements.
From this, valuable data and insights can be extracted and used to build stronger campaigns in the future and target desired categories and competition.
